Today’s business owners face immense pressure to be everything to everyone.
But the reality is that there are only so many hours in a day.
If you’re struggling to grow your organization (or even keep up with the clients you currently have!), you may need to give serious thought to the idea of outsourcing.
Outsourcing certain tasks can ultimately help you reduce costs, streamline operations, and improve results. Data shows that nearly 60% of businesses are outsourcing for the sake of cost savings, while nearly 300,000 positions are outsourced each year.
While that doesn’t mean you’ll want to outsource every job within your organization, it does widen the realm of possibilities – especially when it comes to crucial growth activities like marketing.
Digital marketing is a must in 2021, but many business owners don’t possess the time, desire, or up-to-date knowledge needed to promote their products and services online.
And while complex marketing efforts like search engine optimization can help your business be more readily found on the web, you may be struggling to develop and execute an SEO strategy on your own.
If this already sounds familiar to you, it may be time to consider outsourcing your SEO. Let’s take a closer look at three clear signs to look for – and what to do if you’re ready to take this step.
You Have Limited Marketing Experience
One barrier business owners face is a general lack of marketing know-how.
That’s nothing to be ashamed of; marketing is extremely complicated and is ever-evolving. It’s also a full-time job – and most business owners don’t have a marketing degree.
Although there’s a certain amount of information you can pick up on your own, just keeping current on the latest trends and best practices can be a lot to handle. And if you don’t have the knowledge you need, you could end up hurting your brand.
For one thing, even small mistakes can lead to big penalties. If you unknowingly engage in techniques that Google has deemed to be outdated or malicious, your search engine rankings could suffer.
But even if you don’t go against Google’s guidelines, your lack of knowledge could set you back. You may not know why your results aren’t where they should be. You might not even know where to start when optimizing your website.
You might not enjoy asking for help, but consider this: getting support from SEO experts can take your business to the next level. Nobody can excel at everything.
By seeking out those who can fill your knowledge gaps, you’ll make your business that much more successful. When you outsource with a private label SEO company, you’ll instantly gain access to top-tier services without having to learn it all on your own.
You’ve Got Too Much On Your Plate
As a business owner, you’re probably inclined to take on everything yourself.
It’s tough to surrender control – even if it would actually benefit your business.
But at a certain point, you may realize that you simply can’t DIY everything. If you try to do so, it’s likely that you’ll have to compromise somewhere.
When you’re trying to handle your own digital marketing, you may be forced to cut back in other essential areas. And that could cause your overall productivity and profitability to suffer.
Simply coming up with an SEO strategy requires ample time and effort. Executing and monitoring that strategy demands even more attention. That all adds up – and without enough help, you might sacrifice what makes your company so great.
Whether you’re currently struggling to find time for daily tasks or you’d like to focus more on new and existing client relationships, you’d do well to redistribute some of your responsibilities.
That’s easy to accomplish when you outsource your SEO duties to professionals. With their help, you can free up your time, reduce stress, and focus on the areas of your business that really matter.
You Can’t Afford to Hire In-House
Business owners are always looking for cost-saving measures – but after a particularly difficult year, you’re probably eager to find more ways to cut back.
You may want to grow your business and take on more clients. If you’re already maxed out, however, you might not even be able to keep up with the work you already have.
At the same time, you could face financial issues related to bringing on a new hire. The costs of hiring just one additional full-time employee can be massive. According to the Society for Human Resource Management, the average cost-per-hire was over $4,000 in 2016.
That puts many business owners in a difficult position. You need more hands-on deck to complete the work you have and scale for future growth. But currently, you can’t really afford to pay for an in-house marketing hire to help those new customers find you.
So what’s the solution? Outsourcing. Generally speaking, SEO is already an affordable lead generation tool. But outsourcing your SEO makes these services even more financially attainable.
Hiring an in-house expert will cost you thousands of dollars and may derail your timeline to accommodate onboarding and training requirements. But when you outsource, you’ll be able to hit the ground running for a far more economical investment.
If These Examples Ring True, It’s Time to Outsource
The truth is that you don’t have to go it alone. In fact, it’s often better for your business if you don’t. Having on-demand access to the digital marketing expertise you need doesn’t have to eat into your profits, either. By outsourcing your SEO, you can get the support you need, free up your schedule, and reduce costs – all while improving your ability to reach new customers online.