Marketing strategy is important for all online businesses, regardless of their size. How you plan your campaigns and what tool you use for them will determine your business’s profit and growth.
However, as a small business owner, you might be wondering if you can access any digital marketing tools by having a limited budget. If that is the case, you don’t have to worry because many tools are available to use with a small to no required fee.
In this article, we will take a look at seven essential digital marketing tools that small businesses can use to further improve their marketing strategies and efforts.
Your website is the most important online marketing tool, and it should be your number one priority. As the basis of your online business, every social media campaign, advertisement, and marketing content you made will direct your audience to your website.
To start building your business website, first, you need to choose a platform for it. We recommend using WordPress since it is widely used by many websites and compatible with most hosting platforms.
After your choose a platform, now it is time to find a suitable hosting provider. Choose a hosting provider with good server performance, helpful customer support, and a pricing model that suits your preference.
Most hosting providers also allow you to buy domain names from them. Before you register a domain name, take your time to brainstorm one that represents your business. It also has to be unique and easy to remember.
Make sure to build your website by keeping user’s experience in mind. A website that offers the best experience for its visitors will be more likely to gain more traffic and retain loyal customers.
Google Analytics is a free service that gives you detailed information about your website’s traffic. This information is crucial to formulate a better marketing plan based on user’s behavior on your website.
Installing Google Analytics’ tracker to your website is fairly simple and only takes a few minutes. The information you can get from Analytics includes, but isn’t limited to:
- Number of visitors over a certain time period.
- How your visitors find your website.
- Visitor demographics.
- Which pages gain the most traffic.
Understanding how Google Analytics works should be the basis of your marketing strategy. Because of its popularity among website owners, tutorials and tips and tricks to utilize Google Analytics can be found easily on the Internet.
Social media is undeniably one of the biggest digital marketing channels in today’s digital era. By using digital marketing tools like Hootsuite, you can manage your business’s social media accounts more efficiently.
Hootsuite allows you to manage several social media accounts within one dashboard that includes the social media engagement functions. Therefore, you can do activities such as responding to comments and posting content without opening each application.
Hootsuite also has a feature that allows you to schedule posts. This will help you achieve a specific time where your audience is most active, even if it is not within your active hours.
Analyzing engagement and optimizing ads is also made easier by using Hootsuite since it provides you intuitive performance reports.
To use Hootsuite’s services, you will need to pay fees starting from $49/month or more, depending on your chosen plan. However, you can try its service by starting a 30-day free trial available for Professional and Team plans.
4. Yoast SEO
Yoast SEO is a tool that will help you optimize your SEO content. This tool will suggest various SEO strategies, including where to put your keyword, analyzing keyword density, and improving readability.
Yoast is crucial for those who focus their marketing efforts through producing SEO-optimized content. It will help you add important parts of your article, such as meta descriptions, focus keyphrases, and secondary keywords. The interface is also intuitive and integrates nicely with the WordPress editor.
If you want to try out and familiarize yourself with Yoast SEO, try its free version that offers most of its important features. However, if you want a more thorough analysis of your content, Yoast SEO premium is available by paying a one-time fee of $89.
Optimizing SEO for your website content involves researching relevant keywords and writing content based on them to try and rank higher on search engine results. This can be quite hard when you try to do it without an appropriate tool such as KWFinder.
Compared to other digital marketing tools, KWFinder is more affordable while still providing essential features, a good choice for small businesses.
KWFinder helps keyword researchers do advanced research, including finding hidden long-tail keywords, analyzing keywords from competitors, and local keyword research.
KWFinder offers two different pricing plans starting from $358.8/year for an annual subscription or $49/month if you prefer to pay monthly.
Canva is your go-to tool for graphic design tasks, especially if you are not familiar with high learning curve applications such as Adobe’s Creative Suite. It is super easy to use and accessible through web browsers both on computers or mobile devices.
Whether you want to design a logo, Instagram story, presentation, or poster, Canva offers a vast library of templates for your marketing needs. Canva also allows you to collaborate with your team and access a design through several devices.
Most of the templates on Canva are free to use although there are premium templates available if you ever need them. Since attractive designs are integral to your marketing campaigns, Canva is a good choice, especially if you are low on budget.
Mailchimp is a tool that will make your email marketing efforts easier to do and more effective. This tool provides you with several essential features for email marketing, including audience management tools, email templates, and email automation.
Mailchimp is also good for small businesses because it has a free basic subscription that lets you have up to 2000 mailing list subscribers.
The paid service is starting at $9.99/month, giving you access to various advanced features such as custom templates for email campaigns, send-time optimization, and A/B testing.
Small business owners might think that they can’t access essential digital marketing tools due to their limited resources. However, that is not the case at all. Most of the essential tools for your marketing effort are available for a low price or even for free.
In this article, we have learned seven essential digital marketing tools for small businesses and their features, including:
- Business website,
- Google Analytics,
- Yoast SEO,
- Canva, and
After knowing what tools are suitable for your small business, it is time to start planning for your next marketing campaign and use these tools to improve your future strategies.
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