Besides a good SEO expert, many businesses also need digital marketers, who are now becoming even more popular for their impact in the company. Modern marketers aren’t just there to perform the typical social media tasks, they are also expected to write and post content, collect and understand data, as well as work with sales teams to increase the profit!
That’s why hiring a good marketer requires some thought and research. They will need to have the right skills to ensure that you get a good return on investment. But what should marketers have?
Whether you’re planning on becoming a marketer or choosing a good one for your team, read on! I’ll show you the eight content marketing skills that will help boost branding.
Eight Content Marketing Skills to Boost Branding
Just like any career path, you need to acquire the right talents, knowledge, and SKILLS to succeed. So if you’re interested in the field of marketing or need a good digital marketer for your goals, SEO Wollongong suggests the skills to look out for:
1.Analytics
Did you know that over 80% of marketers confess that they can’t measure and report for business programs? This is unfortunate, considering the fact that businesses need hard numbers on marketing to see how much of an impact marketing strategies and campaigns have created.
That’s why it’s important for marketers to become fluent in the world of analytics, producing relevant data to show their worth. Those who are able to measure ROI accurately are in higher demand now!
2.Writing and Communication
Content marketing is one of the most effective ways to boost ratings and ROI. Almost 75% of companies say that content marketing increases marketing teams’ lead quantity AND quality. Sure, machine-learning tools and artificial intelligence are able to help out with marketing, but nothing beats hearing a good story from real humans.
That’s where marketers come along, who need to learn how to build effective content strategies that focus on the buyers’ journeys.
3.Marketing Automation
Marketing automation has the ability to increase one’s campaign performance, which is why it should be a skill any professional should have in the field. It may not be easy learning to use automated workflows, but it shows results, driving up to 15% increases in sales productivity, as well as a significant reduction in the marketing overhead.
You can stand out if you’re able to create steady workflows on different levels, as well as analyze data!
4.Research
Any campaign would start with research, which is why you need proper researching skills and understanding. You need to understand and monitor the buyers and market trends, as well as for analytics and opportunities.
Using research skills, marketers can focus on improving their campaigns and gain an even better understanding of the target market and buyers. This can bring more success as goals become more detailed and defined, as well as the strategies to achieve it.
5.Coding Skills
Marketers who aren’t familiar with basic HTML and CSS might be a pain to development teams. To reduce conflict, it’s best to learn the basics to resolve minor issues, such as site or blog changes.
You’ll also need to know basic coding to modify templates or research on competitors’ websites. You don’t need to master coding language, but enough to make tasks easier for sales and development teams.
6.Customer Experience and Understanding
Companies have separate design teams, though if you’re a marketer who understands basic design skills, the more hireable you become.
Marketers already know a lot about the target market, which is why if they’re able to work with design teams for better website experiences, then they can come up with a website design that can drive improved engagement and success.
7.SEO Skills
SEO never dies, it’s something that constantly changes and will stay relevant for years to come. It’s important to get your client or brand to the top, offering many benefits, including more relevant traffic.
If you’re a marketer who has SEO skills and knows how to implement this to content and strategies, then companies will want to hire you the most!
8.Inbound Marketing
Inbound leads can cost even less than outbound ones, which is why marketers should have inbound marketing skills. When you use content, SEO, and social media tactics, you can bring potential clients to sites. Furthermore, you can bring the RIGHT audience to websites.
This is all done with better inbound marketing strategies, though using the correct tools to entice real and potential clients to purchase from a website.
Wrapping It Up
Did you know that spending on digital marketing is projected to increase by up to 15% this year? If you’re a marketer, it’s high time to start acquiring the right skills and knowledge on your field to gain more clients and revenue! Or if you’re a company looking for a good marketer, you need to look into the skills they need and know who you’re about to hire.
I hope this article on various content marketing skills helped you learn how to become a better digital marketer. So don’t wait any longer and learn to acquire these skills now!
Do you have any questions or want to share your tips and experiences with content marketing, then comment below. All your thoughts are much appreciated.
