Whether you’re the CEO of a Fortune company, you certainly recognize that advertising is essential for maintaining sales and achieving growth. And, despite what you may have imagined about the significance of earned media or owned media or content marketing, when it appears to get your message in front of your planned audience, paid advertising is unbeatable.
The not-so-good news is that outlets are virtually a perishable possession and its expense is typically sanctioned by good supply and demand, length of the agreement and whether or not you are acquiring in bulk. Understanding the necessity of paid media is challenging for most business owners and CMOS.
But, more frequently than not, when we first sit down with a new prospective client, they admit that in the past they were reluctant to enlist the services of a media buying agency. When we dig a little further, we learn they either had a lack of understanding about just what it is a media buyer does and/or how they offer any financial benefit to the company. This is when we stake some of the advantages of helping with a media buying agency.
Why we use digital media buying agencies?
We use digital media buying agency due to various reasons.
They Handle All Sales Calls
If you’ve ever been on the phone with a media sales rep, you know it can feel like you’re on the phone with a used car salesman. When you struggle with a digital media buying agency, they evolve the point of contact for all of the media sales brokers. So you never have to be stuck on the phone talking over “one-day deals” or other opportunities that just came across their desk.
Negotiation Clout
No violation, but you won’t have the buying strength an agency has. That’s because an agency can influence the combined budgets of all their customers to profit each individual client. This buying power can enable your campaigns to have decent cost and ad positioning. Buying media in bulk is one of the decent ways to assure your publicity dollars stretch as far as they can.
They Have Years of Experience
Would you rather go to a heart surgeon just out of school or one that has performed hundreds of surgeries over 20 years? Professional media buyers appreciate the market, pricing, and cost per thousand impressions. They understand at a glance what is an enormous buy and what is way overpriced. They have also established long-standing relationships with different media vendors and can work these influences on your behalf.
A “Big Picture” Perspective
A media buyer can deliver a fresh and impartial viewpoint of your marketing objectives. These specialists have no bias toward one medium or another, which allows them to deliver guidance based solely on your marketing objectives. We’ve done our job when you get what you need, when you need it and at a cost, you can comfortably afford.
They Do the Grunt Work
Drawing of a businessman with an upward arrow.
Let’s be very real – you have far more important things to do during your day than to field calls from media sales reps, deal with accounting hassles, and conduct media/market research, among other things you’re stuck accomplishing when purchasing media by yourself.