Both marketing channels and trends change throughout time. Email is one of the channels that has largely kept the same even though some trends come and go quickly. Email is still the most effective channel for content marketing, according to both B2C and B2B marketers. It is used to grow audiences by 77 % of B2C and 87 % of B2B marketers. Even your other marketing platforms, like social media, may benefit from its amplification.
Despite this, email marketers continue to encounter numerous difficulties. The time it takes to design a beautiful email from scratch is one of these major difficulties. Marketers risk wasting a lot of time developing and sending emails that don’t exactly look stunning if they don’t have effective tools. This reduces productivity and lowers the return on investment for your email marketing.
Many businesses accept this state of affairs because they are unwilling to spend money on a technology that would make the procedure simpler. Email marketing solutions, however, don’t always have to be pricey. Numerous free email marketing solutions can help you save time and money.
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1. HubSpot Email Marketing
HubSpot, which is arguably best known for its marketing automation platform, just introduced a free email marketing solution that may meet many of the transactional email requirements of a small business. Also, HubSpot Email Marketing’s free edition can be used to send kickback emails from lead offers, thank you emails following purchases, or simply to advertise existing campaigns. The simplicity of use of HubSpot’s free email tool is one of its strongest features.
The program has a convenient drag-and-drop visual editor and pre-made templates to help you get started right away. Naturally, the natural integration of HubSpot Email Marketing with other HubSpot technologies, including the free-for-life CRM, is what sets it apart.
One of the top free email marketing tools available, Sender has capabilities to guarantee deliverability. It enables HTML-illiterate users to produce visually appealing newsletters. Simply select a template and add components like photographs, videos, and text to make it your own. To make an even greater effect, you may even make your emails personalized for each reader.
It has powerful analytics function. You may use it to keep track of things like who opened your emails, when they were opened, and who clicked on the links. It even enables you to create precise buyer profiles based on the behaviors of your subscribers, enabling you to improve your current email marketing approach and create offers that are appealing.
A platform for marketing communications called Sendinblue includes tools for email marketing and other features like building landing pages and managing client relationships. Sendinblue’s email design features make it simple to produce a beautiful email with their selection of over 70 design templates.
Additionally, each of these templates is responsive, and you can examine the results before publishing to be sure your design will appear as you intend it to on any screen size. After creating your email, you can use tools like A/B testing and segmented recipient lists to eliminate the guesswork and human labour involved in campaign optimization and audience targeting.
All of your communication platforms are integrated into Omnisend, a smart e-commerce marketing tool. Only email is included in its free plan, but it is more than enough to support small and medium enterprises’ email marketing campaigns. It enables you to time your communications effortlessly based on your customers’ convenience and automates email distribution using behavioral triggers.
You can send out more pertinent email marketing campaigns by utilizing its thorough audience insights. Use time-saving tools like the Product Picker, which allows you to choose all the products you wish to include in your email to create eye-catching newsletters. To further improve your emails’ effectiveness, you can include gift boxes, scratch cards, and discount coupon codes.
Although SendPulse promotes itself as a multi-channel marketing platform, email marketing is still the most widely used function. Numerous expertly designed email templates are included with it, and a drag-and-drop editor makes it simple to alter them. On the basis of user behavior, an event trigger, and other factors, you can then configure these tailored emails to be automatically sent out at the appropriate time.
The SendPulse subscriber rating feature is a great tool for determining which of your subscribers are worth the most. It enables you to examine each subscriber’s open and click rates as well as their read and unread rates. You may also specify replaceable text fields to add your name, gender, age, work title, and date of birth to your emails.
6. Benchmark Email
Benchmark Email is a fantastic alternative for an email marketing solution to make responsive emails which look beautiful on any device. You can even alter the image on the platform if you need to include it in your email as an attachment. To effectively convey your message, you can add effects, stickers, and text using the email editor.
You can select from a huge selection of pre-designed templates according to the type, industry, and occasion. You can create emails from scratch using the code editor for those who are more knowledgeable about HTML. The dual view feature makes it easier to create emails by allowing you to see your email design while you update it.
You’ve probably heard of Mailchimp, one of the best email marketing solutions available. You may create and schedule emails as part of their basic email marketing services, which are included in their free plan. Its smart recommendations function, which gives you useful audience insights to maximize your marketing efforts, is what makes this an excellent email marketing tool.
Utilizing the Content Manager, where you can save your images and files for fast access, simplifies designing emails on the platform. You can simply send out welcome emails, order confirmations, reminders about abandoned carts, and other communications by automating your emails in Mailchimp at key points in the customer experience.
MailerLite stands out from other free email solutions available on the market because to its sophisticated features like the pop-up customizer and landing page builder. The tool has a powerful text editor and an integrated photo editor in addition to the essentials like the drag-and-drop email builder, allowing users to produce eye-catching emails.
Your chances of generating conversions will increase if you design responsive landing pages that go along with your emails. To determine which iterations of your email generate the most clicks and conversions, you can perform split tests on them.
You may create successful email marketing campaigns using the tools provided by Mailjet, which are user-friendly and collaborative. Create adaptable emails by customising any of the pre-designed templates to wow any recipient regardless of the device they are using. The platform’s real-time collaboration function, which enables seamless cooperation, would be appreciated by team workers.
You can also include dynamic content with this email marketing tool to produce emails that are tailored to the individual recipients. This enables you to improve the outcomes of your email marketing campaigns significantly. Additionally, you can effortlessly manage your email list through a single dashboard by integrating the platform with your CRM.
The fantastic email marketing solution Moosend allows you to automate routine processes and save time. Based on your subscribers’ data and/or activities, you can create behavioral email campaigns. Its sophisticated segmentation tool enables you to send incredibly precise emails to every recipient, boosting open and click-through rates as well as ROI.
This tool gives you a thorough campaign performance report so you can understand exactly how to tweak your efforts for even better outcomes. Even some of your favorite apps can be integrated with it to provide seamless information transfer between tools. This one is one of the few free email marketing platforms that won’t insert its logo into your emails.
A straightforward email marketing solution called EmailOctopus utilizes the Amazon SES network. The free plan allows for a lot more emails per month than most of the other free email marketing tools on this list, even though it doesn’t offer as many capabilities as some of them.
You can use as many email addresses as you want to send an unlimited number of emails. It is, therefore the ideal choice for a small business or entrepreneur who represents other brands. Additionally, it connects with third-party programs like MailOptin, WordPress, and Zapier to allow for easy data transfer across programs.
The majority of these free email marketing tools have powerful capabilities that are included even if you don’t upgrade to a paid plan. It should be possible for small firms and marketers to maximize these opportunities while saving time and money. Many of the premium plans are reasonable and flexible enough to fit your budget, even if you need to upgrade to meet your business’s needs.
Check out our email marketing guide for more tips on how to make the most of your resources if you’re just beginning your efforts on this channel.