Do you struggle with creating a reliable followers’ database for your business account? Or are you having a hard time achieving engagement on your Instagram account? No matter what your problem is, we’re here to help.
Everyone dreams about that perfect Instagram account with plenty of followers that engage with every shared post. Still, this signifies that you need to invest a lot of time to develop your account so that it becomes trustworthy and a source of information for your business niche. To help you create the most compelling content, we’ve shared with you our experts’ advice on how to use Instagram content for the best engagement and lead. Let’s see how you can keep your audience engaged.
Use motivational captions for your Instagram account
The first thing you can do to build your followers’ database on Instagram is to come up with a compelling caption. You can share a photograph that appeals to the emotional part of users. Thus, you can tell a story about how you managed to achieve the thing in the photo and share your real thoughts from that particular moment (meaning you shouldn’t be afraid to admit that you were scared you won’t succeed with your business). But experts say you should stop here.
An emotional short story in your caption should always end with a call-to-action statement (such as: what is your biggest achievement?). As a result, followers (and potential ones) will take the time to read your caption, and might even respond to your CTA. And this is what usually boosts engagement on your Instagram account.
Encourage users to post your content
As soon as you acknowledge the act that followers to Instagram are key to your business success, you will realize how valuable your audience is. As such, the larger your followers’ database is (organically), the more users will convert into customers. There are two ways in which you can organically increase the engagement on your account. The first one is sharing original and enticing content regularly – having an active account will make users follow you. Secondly, you can always make use of services such as Social Boss, which will help you to boost online presence in the shortest time.
Furthermore, creating Instagram contests can increase your brand awareness on social media. It will attract more audience to your account, which in turn will add significantly to your engagement. Also, it is a great idea to collaborate with larger Instagram accounts, so that they share your content with their followers. Our advice is to avoid as much as possible using a language that sounds obsessive-selling. You can look at your successful competitors and get some ideas about how to create your posts.
Maybe you fancy an Instagram account because you feel like posts there resonate with your business. Well, it doesn’t hurt you to ask that account for advice concerning creativity and post creation on Instagram. Besides, you can even put the basis of a collaboration in which you both exchange followers.
Always link your Instagram to your Facebook account
Lastly, but not the least important, all your social media accounts should be connected. This means that posting content on Instagram will automatically be shared on your other accounts. And you can be totally sure that Facebook’s algorithm works smoothly with Instagram posts.