Every IPTV business needs to enhance and optimize its service. Sometimes you run out of ideas on what to optimize and improve. In this case, knowing trends can help you to look at the service from a different perspective. You will be aware of what is new in the industry and able to implement that.
Let’s observe what are the latest trends in the IPTV industry.
If you want to launch or enhance your video streaming platform, we recommend contacting Setplex. They will provide you with a solution to reach your goals.
What are the latest trends in the IPTV industry?
#1 More providers are entering the market
According to statistics, the IPTV market was valued at $72,24 billion in 2020 and is expected to reach $194,21 billion by 2026. IPTV broadcast solutions are becoming more popular than traditional delivery models like cable television or satellite television. There is a shift to internet-based services among viewers and businesses.
Businesses realize that IPTV platforms can bring them a fortune, and people appreciate IPTV services for many reasons, including the absence of schedule, availability on different platforms and devices, diverse content, and different modes of payment.
The more businesses get involved in the IPTV industry, the more increased the competition will be.
#2 5G is going to be a new normal
5G internet connection is 100 times faster than 4G networks. It is likely going to shape the IPTV/OTT industry and become a new normal here.
Many customers will pay an additional fee to receive a 5G connection and a better quality video picture without latencies. Moreover, 5G can offer an immersive experience combined with AR/VR technologies. For example, sports fans will be able to feel like they are at the event when they are still in their homes.
People will be able to attend events happening on the other side of the world and not leave home. People who cannot afford to attend a meeting physically will be able to use these technologies to travel around the world and stay home.
#3 Personalization and customization
Personalization and customization are essential for businesses and viewers.
Customization will allow a business to use their own colors, fonts, and logos. They will be able to create their IPTV platform design, and users will easily remember your platform. It will help you stand out from the crowd.
Personalization is essential for customers as they will be able to have a viewing experience they appreciate. One of the things that can personalize users’ experience is a recommendation engine. It helps a platform offer videos that users might like.
It analyzes the videos a user has already watched, their genre, and categories. It also learns viewers’ behavior and interests to suggest relevant content to them. Every user will have a personalized recommendation feed.
Also, sometimes people purchase a package offering to create several profiles. So, families can have a profile for each family member.
People are used to being able to find information quickly. An IPTV platform you acquire should provide a smooth user experience and have an easy-to-navigate user interface.
If you don’t develop the platform all by yourself but choose to purchase a white-label solution, then find a company that offers a solution that can provide a good user experience.
Trends are not always the things to follow. But we have collected those that, from our point of view, are worth implementing. They can boost your service’s performance and increase user satisfaction.
People will get a smooth experience when using your platform and will likely turn out to be your regular viewers.