SMS marketing is a sort of marketing that uses text messages to interact with your consumers. It mostly uses permission-based texts to transmit promotional information. This is done by using a web-based tool that allows you to send mass text messages to your consumers in order to keep them engaged.
The purpose of SMS marketing is to build a subscriber list from which you may draw in order to promote consumer loyalty. By opting in to your SMS marketing campaign, customers are granting you permission to send them messages about your business.
When clients connect with your organisation via SMS and accept the offers you give them, you build customer loyalty.
Because practically everyone has access to a mobile phone, SMS marketing is a potent tool, and individuals almost always read the messages they get quickly after they receive them. This means you’ll have access to a market that is almost constantly interested in what you have to offer. Phone calls, emails, and flyers, on the other hand, are easily disregarded and forgotten.
How SMS Marketing Works
The keyword and the shortcode are the two most important components of any SMS marketing campaign. It’s very possible that you’ve seen it before! Here’s a basic illustration: Have a fantastic weekend! Text “SATURDAY” to 101010 to see our weekend discounts!
“Saturday” is the keyword, and the shortcode is “101010.” The keyword is entered in the message body, and the shortcode is entered in the recipient box. What your consumers are signing up for is indicated by the keyword. This enables you to persuade your clients to join your campaign.
You’ll be able to send them text messages about special discounts or specials you’re having at your business when they opt into your campaign, which should entice them to come in! Increased sales are the outcome, which is always a good thing.
How Much SMS Marketing Costs
Expect to spend anything from $5 to $25 per keyword. You should expect to pay between $0.01 and $0.05 each text message. Most SMS marketing businesses charge a monthly price for a plan that includes a set amount of text messages (2,000 and higher) as well as a set of keywords (2-10)
While the ultimate cost may vary depending on the provider you pick, there will be two expenses to consider: the text message sending price and the keyword rental fee. Typically, you’ll pay a monthly price that covers a set amount of keywords and SMS messages.
Best Ways To Use SMS Marketing
There are no hard and fast rules on who should and shouldn’t utilise SMS marketing; instead, there are scenarios and marketing goals that are best served by this method.
Here are some things you can do with SMS marketing now that you know how it works:
Keep in Touch
Clients that require or appreciate scheduling, appointment, or other confirmations should get reminders and alerts. It’s a terrific approach to make sure everyone is on the same page and to show that you’re on top of things when it comes to customer care.
Create Drip Campaigns
Send automatic communications to consumers based on how long they’ve been subscribers. If you’re sending coupons, for example, you may send a 5% off coupon right after you sign up, a 10% off discount after three weeks, and a 20% off coupon after two months. You don’t have to keep sending separate messages because this is triggered immediately when a consumer joins up.
Poll Your Customers
Customers can vote by texting different terms. From your online dashboard, most systems allow you to run polls that gather responses over time and graph them.
Hold a Sweepstakes Contest
Allow clients to text a specific keyword to enter a sweepstakes. On the dashboard, you may see a list of phone numbers and pick one at random.
Send Photos & Videos
Multimedia Messaging Service (MMS) marketing is a relatively new invention in which you may send consumers photographs and videos. This is very beneficial if you need to send a flier or a restaurant menu to a consumer.
Do Location-Based Marketing
Send clients various messages depending on where they are. Geofencing is a more advanced means of tracking customers’ positions and sending SMS when they are near your store. Unfortunately, geofencing is rather costly. Because each “ping” to track your clients’ positions costs more than sending a text message, geofencing isn’t currently cost-effective for widespread adoption.
Benefits of SMS Marketing
Any marketing channel, texting has by far the highest percentage of interaction.
Unlike emails, phone calls, and brochures that are tossed without a second thought, text messages are virtually always read, and read fast. According to James Citron, CEO of text messaging provider Mogreet, “95 out of 100 of your clients who have opted into your text messaging programme OPEN and READ your mobile messages within 3 minutes.”
The essential term here, though, is “opted in.” In text message marketing, sending unsolicited text messages is not ethical (or legal). Only customers who have signed up for your message list are allowed to text you. The bulk of SMS marketing firms, fortunately, allow clients to opt in and out immediately from their phone.
Bottom Line: SMS Marketing
SMS marketing makes use of today’s technological advancements to send your message to your clients. This is accomplished in a practical and straightforward method. While it is not free, it is a good investment that, when correctly utilised, can be a powerful instrument for increasing sales and profits.