Many companies use the platform selection process as the cornerstone of their operations. That is entirely accurate! Building an eCommerce website is not difficult right now, but if you begin with the wrong eCommerce platform, your business will suffer quickly. In this article, Techinweb’ll showcase the top eCommerce platforms and highlight certain components of the ideal platform.
What is an eCommerce platform?
An exchange between autonomous organizations is facilitated through a platform, a business model that often connects consumers and providers. Through the use of network effects, platforms build communities and markets where users can engage and do business. The transition to digital and advanced technology in commerce has altered how we conduct business and created resources as well as opportunities for entrepreneurs.
Those who want to take advantage of this chance can’t overlook how digital and technology are used in product sales. Due to this, brick-and-mortar establishments are being replaced by internet retailers. While brands strive for success with their initial online storefronts, the outcomes fall short of expectations. They partnered with the incorrect eCommerce platform, which was one of their worst errors.
A platform has four core functions:
- Growing the audience
- Offering essential tools and services
- Establishing standards and rules
5 Key features of an eCommerce platform
Although various platforms provide various functionalities. You can feel overwhelmed by the sheer number of platforms and features available. Always keep in mind that a typical eCommerce platform gives you the ability to unify fundamental business operations so that you may get comprehensive visibility throughout your organization and, ultimately, satisfy the pickiest clients.
You can depend on the following characteristics when selecting a successful eCommerce platform:
- Run-on a single, unified platform: A cloud-based eCommerce platform should offer natively integrated functions for marketing, customer care, accounting, POS, inventory management, and order processing.
- Offer a complete customer view: A cloud-based eCommerce platform should offer natively integrated functions for marketing, customer care, accounting, POS, inventory management, and order processing.
- Intelligent order management: Make it as easy as possible for customers to order, receive, and return things. To increase profitability, centralize the order management process. It is ideal for your company’s supply chain to have a single view of the inventory across all channels and units.
- Provide superior customer experiences: If you want to make your store stand out and meet customers’ expectations, choose a platform that gives customers responsive, warm, personalized, and rewarding mobile, web, and in-store experiences.
- Support bottomless expansion: On the same platforms, fully support various business methods, brands, channels, countries, currencies, and tongues.
Examine their available documentation and tutorials, including their user manual, frequently asked questions, how-to blog pieces, and knowledge base articles. Before contacting the suppliers, you could locate solutions.
Why are eCommerce platforms important to brands?
It’s awful, like an internet store without a reliable platform, to imagine a house without a strong foundation. An eCommerce platform not only facilitates but also supports the expansion of an online store. Simply said, eCommerce platforms are essential to any online retail business’s ability to succeed.
As a result, the platform has expanded tremendously and can now facilitate value exchanges at a level that has never been possible before. eCommerce systems, which can be hosted on-premises or in the cloud, guarantee the scalability and security protection of your data. They also provide a wide range of operational advantages and business tools, such as:
- A product management suite
- Search capabilities
- Personalize sales and services to your preferred
You can modify your product details using eCommerce platforms to best suit the requirements of your online business. Both store owners and customers gain from it.
15 best eCommerce platforms
One of the best eCommerce platforms worldwide is Shopify. It is a web application with numerous available templates that enables you to quickly and easily construct an online store. You can modify those templates to better suit your online retailer’s requirements or create the visual style of your own store.
One of the most popular eCommerce platforms worldwide is Magento. This platform has several advantages that make it deserving of being at the top of this list, despite the fact that it is also well recognized for being highly sophisticated. Additionally, the release of Magento 2 has elevated the platform and sped up the development of several providers’ more potent B2B eCommerce solutions.
When it comes to website templates, it’s safe to say that TemplateMonster is a game-changer. They were the first to release items like pre-designed templates of their kind after beginning as a tiny web design firm. Today’s global market is a platform with deep roots as well. Over 5 million clients have used TemplateMonster since it first entered the market in 2002.
The most popular CMS on the planet is by far WordPress. WordPress is the tool of choice for individuals wishing to build an eCommerce website because it produces websites that are both highly stimulating and technically complete. 23.5 per cent of all online stores utilize WooCommerce, the leading e-commerce theme for WordPress. But building a WooCommerce site might be very difficult if you can’t code. Except if you use Elementor, that is.
Pixpa is an all-in-one website builder with simple-to-use e-commerce capabilities created specifically for business owners’ needs to sell their goods, services, or digital content and expand their online presence. Without writing a single line of code, Pixpa’s user-friendly interface and a large selection of feature-rich, mobile-friendly, and adaptable e-commerce templates will let you build, manage, and update an extensive, expert e-commerce website.
Over 22,000 online businesses have used 3DCart’s robust and secure eCommerce software during its 20 years of operation. The business is committed to assisting online retailers to create websites that rank higher and generate more sales. 50 free themes, over 200 built-in features, SEO settings, and support for more than 100 payment processors are just a few of 3Dcart’s capabilities. The platform offers user-friendly functions, templates that are optimized for mobile devices, the most recent SEO standards, and marketing eCommerce tools to boost conversion rates and increase store sales.
The best cloud eCommerce platform in the world is BigCommerce’s claim to fame. The platform is also renowned for having extremely flexible APIs and a low total cost of ownership. With a wide range of features and settings, BigCommerce offers you a complete set of eCommerce tools. With the majority of the necessary solutions in the eCommerce ecosystem, it enables your business to integrate right out of the box.
With the help of the free WordPress plugin WooCommerce, businesses can easily convert their websites into online stores. WooCommerce also provides additional paid services and integration options to simplify the operation of the shopping cart. You might find reading this in-depth evaluation of WooCommerce interesting. As it will be simple to configure, this open-source platform is the perfect choice for small firms with WordPress development resources.
For its CRM offerings, Salesforce has a solid reputation. With the world’s first CRM equipped with Einstein AI, the company promises to help you expand and deepen your relationships with clients. Salesforce Commerce Cloud, formerly called Demandware, is a cloud-based eCommerce platform designed for both B2C and B2B merchants. It belongs to the Salesforce product family. As a result, it incorporates numerous additional CRM and marketing features, enabling you to simultaneously grow your business and cultivate strong client relationships.
Squarespace is a user-friendly platform that enables anybody to build stunning websites even if they have no prior coding experience. This all-in-one platform provides you with everything you need to manage and expand your company website, regardless of whether you are a new or established brand. They provide hosting in all accessible packages and have a wide range of features and tools for creating an eCommerce website.
A strong standalone multi-vendor e-commerce platform is Yo! Kart. For entrepreneurs wishing to launch online markets like Amazon, Etsy, or eBay, Yo! Kart is the perfect option. More than 1000 companies, including Fortune 500 firms and both startups and established corporations, have used the platform. Yo! Kart is a completely configurable e-commerce platform that gives business owners the ability to scale their operations as needed.
A complete eCommerce solution with nearly 20 years of experience, Volusion makes it simple to start, run, and grow your online business. The platform gives consumers the ability to create online stores with a ton of useful features and simple functionality. With professionally created themes, a selection of navigational options, custom domains, a rich content editor, and more, you can start building your online store right now.
Another effective, cutting-edge, and open-source eCommerce solution is Prestashop, which offers all the capabilities required to make an online store and grow your business. Over 300,000 retailers around the world now have access to eCommerce thanks to Prestashop. Both downloading and accessing the platform are free. Just the hosting, SSL certificate, and other comparable things will be your responsibility.
One of the most user-friendly eCommerce platforms is Wix, which offers straightforward options for creating a complete website with serverless computing and hassle-free coding. With reasonable prices, 72 free themes, and an incredibly straightforward setup, it’s the finest option for brand-new online stores. You have the ability to design a website any way you want using the platform. Any element you wish to see in your business can be customized after you choose a template.
15. Quick eSelling
A free online store can be launched by international business owners using the SaaS eCommerce platform Quick eSelling. More than 25,000 B2B and B2C businesses effectively use the platform worldwide. You may create, launch, and manage your eCommerce store to take advantage of the online & sales channel with Quick eSelling Ecommerce software without any coding knowledge.
Various eCommerce platforms provide varying features and costs. Whatever method you choose to choose, be sure to carefully consider the following considerations when building your website:
- The platform you select must guarantee that your website is managed and updated continuously.
- Pick a reliable web host.
- Simple and intuitive payment gateways and shopping carts
- Beneficial for user experience and client service
- Ensure security for your site and customers’ data
You should carefully carry out the initial setup of your website, paying close attention to where it will stand. The Mageplaza Blog hopes that this post will assist you in determining which eCommerce platform is suitable for your company.