If you own an ecommerce business that is functioning as a passive source of income, you may not be satisfied with the situation all the time. The success of a business is measured by a lot of factors, but the growth is one of the most important aspects.
If you want to change the situation and take your brand to another level, there are a lot of methods on how to accomplish that. And you will find some suggestions that will, hopefully, be of use. Stick to the fundamentals and minimalistic designs. Use only the best eCommerce website builders like Volusion. Optimize for SEO and make sure that mobile users have no problem navigating the site if you are not going to develop an application for smartphones and tablets.
Method #1 – Get a Great Supplier
Unless you are manufacturing everything yourself, you rely on a supplier. And some brands struggle because they cannot find one that meets their expectations. In all fairness, finding a reliable supplier is a tough task.
In some instances, like with print on demand, you have Printify that offers pretty much everything an entrepreneur wants – from over 250 quality products to printing facilities around the world.
If you have an option to work with a similar supplier in your industry, you should take that opportunity and help each other grow.
Method #2 – Emphasize Image Quality
Image source: Pixabay.com
Visual information is more effective. Products that you are promoting will sell more if you include the best possible image quality everywhere. Be it your social media posts, blog articles, or even ads.
People are attracted to stuff that looks good and will spend more time admiring it, thinking how great it would look if they were to wear it or place it somewhere in their home.
Image quality is achievable by getting a professional photographer. It may take a toll on your budget, but if you hire someone who knows his or her job, the money spent will pay itself in no time.
Method #3 – Create a User-Friendly Website
There are all kinds of websites, but since you are emphasizing eCommerce and want to sell, there should be no need to get over the top and implement useless features. Those will only slow down the loading speed and confuse visitors.
Stick to the fundamentals and minimalistic designs. Optimize for SEO and make sure that mobile users have no problem navigating the site if you are not going to develop an application for smartphones and tablets.
Method #4 – Use Social Proof
Image source: Pixabay.com
Content on social media varies depending on the niche. Some brands have it easier because they can write more blog posts, create infographics, or even post videos.
As for those who are limited with options, some innovative thinking is inevitable. For one thing, you should look to organize more contests and giveaways. People love free stuff and will be eager to enter. Getting reach will spread brand awareness.
Working with influencers is also an effective strategy. Even a small shoutout to the right audience can bring you plenty of potential customers. Have them use your services and products and share that with the followers.
Of course, influencers are not the only people who can show off themselves. For instance, encouraging regular people to send pictures of them wearing your brand’s clothes or accessories and posting them as social proof is also a great idea.
Method #5 – Look for Different Marketing Channels
Optimizing content for SEO, posting on social media, and creating PPC campaigns might not be enough. These days, brands are looking for new and innovative methods to appeal to new audiences and raise awareness and make more sales at the same time.
You should also look for ways to go viral with your marketing campaign. Perhaps there is an opportunity to create a joint venture with a celebrity? Or maybe you are interested in augmented reality and can create an experience that your potential customers might enjoy? Becoming an authority on platforms like Reddit and Quora is also an option and introduces some variety in your overall marketing plan.
It takes a while to think of new and exciting marketing ideas, but if you have some time on your hands, you should use it to come up with fresh ideas.
Method #6 – Keep up with the Trends
Industries are influenced by trends. Ecommerce is no exception, especially given how new technologies are continuing to advance. What might have been science fiction a few years ago is slowly becoming a norm.
Augmented reality, chatbots, or drone deliveries are all shaping up the way entrepreneurs are approaching their businesses. And there will be even more trends that will determine how one controls their brand. So be sure to keep up with as much as possible in your respective niche.
Method #7 – Focus on Customer Experience
Good brands are recognized by random people. Even if they have not purchased anything from you, it is possible that a friend has talked about your products or services, and mentioned how satisfied he or she was as a customer.
You need to keep your customers happy. Offer them, even if seldomly, an exclusive discount, or create a loyalty program in which they collect points that can be exchanged for various perks later on. A happy customer will do more than just spend money on your brand. He will also talk about it with others and spread the word.