Have you been struggling with PPC marketing? The method itself is not as popular as it should be, especially when you compare it to something like search engine optimization or even social media marketing.
Nevertheless, for brands that are looking to stand out from the competition and introduce more variety in their strategy, pay-per-click could be one of the best options. After all, the results come almost immediately as there is no need to wait for things to develop (SEO, for example).
But how does one create a campaign that will be a success? Well, there are methods to reach the said goal, and if you want to find out what they are, continue reading this article.
Method #1 – Use Available Tools
There are ways that you can make the whole ordeal simpler. Making use of available free tools is a good place to start.
It would not be a stretch to suggest that you can increase ROI with Google ads audit from Clever Ads. Getting a free coupon for your first campaign will also eliminate worries about money getting to waste.
Method #2 – Test to Your Heart’s Content
Implementing the aforementioned tools will also allow for more freedom when testing different variables. Some say that PPC marketing is all about testing because you can adjust the campaigns by changing keywords and ad copies. And there is no need to start a new campaign thanks to the system that allows you to make these adjustments in real time.
Testing also works as a learning experience. The more knowledge about the digital market you have, the higher your odds of creating a successful ecommerce venture.
Method #3 – Develop Right Landing Pages
A landing page is never to be underestimated. If you are making promises, make sure that people who click on the ad will get redirected to the right place. Misleading will only cause you problems.
Method #4 – Implement Ad Extensions
Ad extensions will allow you to add extra bits of information without taking anything away from the main ad copy. You have little room to work with already, so every character space counts.
You can include contact information, links to the website, affiliate links, locations, and other types of information that enrich the ad and make it more attractive to the readers.
Method #5 – Optimize Ads for Smartphone and Tablet Users
Remember that more and more people are leaning towards mobile devices when surfing the internet. Tablets and smartphones are more convenient for a lot of them. These people should be part of the overall strategy when you are looking to create the most effective campaign.
Failing to optimize ads for mobile devices will lead to a lot of potential losses. And when it comes to longevity, you do not want to fall behind the competition. Thus, be sure that smartphone and tablet users can see the ads properly.
Method #6 – Take Your Time Writing an Ad Copy
An effective ad copy is tricky, and not everyone can craft it. Plenty of brands spend a lot of money to hire the best copywriters because they understand how valuable even a few sentences can be.
If you have the money, hire someone who can do the best possible job. On the other hand, if you are on a tighter budget, doing the work yourself can be an option. Of course, you will have to take time and learn the basics and try different variations, but gaining copywriting skills is unquestionably valuable.
Method #7 – Focus on the Right Audience
A number of brands fail to realize that targeting the right demographic is one of the priorities when it comes to PPC marketing. The expectations of gaining new customers by creating generic campaigns and trying to cover as many people will not get you too far.
If you consider the resources spent on such campaigns and the returns they provide, it becomes clear that they are a waste. Think about your ideal customer. Who he or she is and what you can do to target as many similar people with a campaign.
Method #8 – Schedule the Ads
Having your ads up non-stop is not something that every business can afford. There should be the best time for different campaigns. Select the right hours that are the most efficient for your results instead of wasting money on time frames that offer next to nothing in return.
Method #9 – Research the Keywords
Keyword research will be a lot of work, and you may find that certain niches are filled with competition, and finding the right keywords at a good price can be too hard.
Take a different approach and focus on long tail keywords. There should be variations that are not oversaturated even in your industry.